noun (her)
FOR HER هيا
A private space for women to grow. In career, marriage, and life. Built by a woman who has lived it for 30 years.
Watch: who I am and why I built this
THE VISION
Not a studio. Not a script. Filmed in her office, her home, her life. So you see what is actually possible.
Connect with women like you. Navigating the same ambitions, the same pressures, the same dreams.
Marriage, motherhood, work, identity. Covered honestly, by someone who has balanced all of it.
This is just the beginning. Let her be a part of it.
COMMUNITY VOICES
“You are the only real example of what I want my life to look like. I watch every single video.”
@***, Jordan
“My mother is nothing like you and that’s exactly why I follow you. You showed me it is possible.”
@***, Lebanon
“I cried watching your video today. I did not know women like you existed.”
@***, Saudi Arabia
Rula. Mother, wife, and the woman behind Hiya.
THE WOMAN BEHIND HIYA
Half Palestinian, half Jordanian. A working mother for 27 years. A wife who built something alongside her husband instead of behind him.
For six years, she has shared her real life. Her career, her marriage, her kids, her home in Saudi Arabia. Not because anyone asked her to, but because she believes women grow when they see what is actually possible.
Hiya is the next step in that conversation.
“I built this for the woman I wished I could talk to when I was figuring it all out.”
SEE FOR YOURSELF